Preview the course curriculum
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01
Chapter 01
Show Content- Your toolbox
- Introduction FREE PREVIEW
- Take the initial survey
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02
Chapter 02
Show Content -
03
Chapter 03
Show Content- How to position your brand
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04
Chapter 04
Show Content- Deriving your brand's story
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05
Chapter 05
Show Content- Your brand values
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06
Chapter 06
Show Content- Differentiating your brand
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07
Chapter 07
Show Content- Crafting your brand's personality
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08
Chapter 08
Show Content- Your brand legacy
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09
Chapter 09
Show Content- The mission/vision statement
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10
Chapter 10
Show Content- Your overarching brand identity
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11
Chapter 11
Show Content- Your target audience
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12
Chapter 12
Show Content- Understand in order to oust your competition
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13
Chapter 13
Show Content- Your final positioning statement
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14
Chapter 14
Show Content- Your brandDNA in one phrase
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15
Chapter 15
Show Content- Your brand, summarized
- Take your exit survey