Preview the course curriculum

  • 01

    Chapter 01

    Show Content
  • 03

    Chapter 03

    Show Content
    • How to position your brand
  • 04

    Chapter 04

    Show Content
    • Deriving your brand's story
  • 05

    Chapter 05

    Show Content
    • Your brand values
  • 06

    Chapter 06

    Show Content
    • Differentiating your brand
  • 07

    Chapter 07

    Show Content
    • Crafting your brand's personality
  • 08

    Chapter 08

    Show Content
    • Your brand legacy
  • 09

    Chapter 09

    Show Content
    • The mission/vision statement
    • If you have the time, make it count and schedule your first call with me at this point in your journey!
  • 10

    Chapter 10

    Show Content
    • Your overarching brand identity
  • 11

    Chapter 11

    Show Content
    • Your target audience
  • 12

    Chapter 12

    Show Content
    • Understand in order to oust your competition
  • 13

    Chapter 13

    Show Content
    • Your final positioning statement
  • 14

    Chapter 14

    Show Content
    • Your brandDNA in one phrase
  • 15

    Chapter 15

    Show Content
    • Your brand, summarized
    • Hop on your final call with me to ensure your brand's foundation is as strong as it can be!
    • Take your exit survey