I decided to share my popular RESONAID® workshop, which I conduct around the world for a $15,000 fee with other Creatives who would like to add this lucrative and game-changing offering to their portfolio of services. Go through the workshop, see how I conduct it, learn and adopt whichever exercises you feel strongly about. Here is how I talk to potential clients about the power of brand strategy:
Watch Intro Video

Video

Geyrhalter has conducted the Resonaid® Brand Clarity Workshop with over 200 companies, including:

eRESONAID $949

Includes: workbook, videos, 2 1on1 calls with Fabian, 2 ebook downloads ($170 in savings)

Start For Free Today
PLEASE NOTE: If you are a Creative freelancer or small studio who wants to use my process to re-position yourselves (instead of using it for your clients) you can take my DOMESTIKA course instead.
Check it out here

Reviews of eResonaid

Kell Ihe

“An excellent and well-structured course that touches every aspect of building a purposeful brand. It is clear, actionable and memorable. In an era with too many brands, your brand must connect to your audience and stand out. This course addresses ...”

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“An excellent and well-structured course that touches every aspect of building a purposeful brand. It is clear, actionable and memorable. In an era with too many brands, your brand must connect to your audience and stand out. This course addresses this need. You will walk away with a well-defined and differentiated brand. Fabian's mentorship has transformed how I deliver brand strategy projects to my clients.”

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limor baram

“This course gave me a great deal of focus on my business for the future. It covered all the missing aspects I had and thought it was the exact length it should be, really hit the spot!”

“This course gave me a great deal of focus on my business for the future. It covered all the missing aspects I had and thought it was the exact length it should be, really hit the spot!”

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Silas Beebe

“An easy course that asks the tough, right questions. Fabian's course is fantastically professional and easy to follow. The videos were easy to pause when I (as a small business owner) had to suddenly put on a different hat - and rewind to repeat a...”

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“An easy course that asks the tough, right questions. Fabian's course is fantastically professional and easy to follow. The videos were easy to pause when I (as a small business owner) had to suddenly put on a different hat - and rewind to repeat and thoroughly understand a topic. More importantly, he asked the tough and essential questions to define my brand. With his guidance I was able to address and fine tune some of the brand characteristics I've been struggling with for years! Thank you”

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Onur Mete

“Everything you need to brand your business. High quality content that includes everything you need in order to launch your brand. Fabian is a great instructor who is very knowledgeable and the way he presents the content comes across very personal...”

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“Everything you need to brand your business. High quality content that includes everything you need in order to launch your brand. Fabian is a great instructor who is very knowledgeable and the way he presents the content comes across very personal. Would recommend to anyone who is building a new brand or relaunching an existing one.”

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Juan Monge

“A golden opportunity! This course walks you through the complicated process of building your brand's DNA in a simple and highly effective manner. It was the perfect opportunity for my team and I to generate, merge and evolve the many ideas we were...”

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“A golden opportunity! This course walks you through the complicated process of building your brand's DNA in a simple and highly effective manner. It was the perfect opportunity for my team and I to generate, merge and evolve the many ideas we were struggling to convey. Definitely a highly recommended investment for early-stage startups, or even so, on-the-go businesses.”

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Melinda Livsey

“Great for brand strategists too! As a brand strategist, I found this course not only helpful for refining my strategy framework, but for implementing in my own business. The process was clear, streamlined, and easy to follow. If you take this cour...”

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“Great for brand strategists too! As a brand strategist, I found this course not only helpful for refining my strategy framework, but for implementing in my own business. The process was clear, streamlined, and easy to follow. If you take this course you’ll be able to uncover every part of a brand’s DNA in order to create the foundation that all brand identity, messaging, and marketing is built upon. This is a must for any brand strategist or brand identity designer struggling to come up with their own brand strategy process. You’ll be able to start using it immediately minus a huge learning curve.”

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Rafael M Lopes

“A clear explanation of the course focus/objectives. The overview video provides confidence to the user about being able to get to a brand in as little as a day. ”

“A clear explanation of the course focus/objectives. The overview video provides confidence to the user about being able to get to a brand in as little as a day. ”

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Jason Chan

“If you're looking for a fast and quick way to start building your own brand and you're new to branding I highly recommend the course as it teaches you the core without all the big words that people often bring into this conversation. The worksheet...”

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“If you're looking for a fast and quick way to start building your own brand and you're new to branding I highly recommend the course as it teaches you the core without all the big words that people often bring into this conversation. The worksheet is a great addition that can help guide you on your process and make the process fast and efficient. ”

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Aaron Johnson

“eResonaid is full of simple, easy-to-follow exercises to help any startup gain clarity fast. Personally, I found the concept of "branding as insurance" to be particularly insightful and the differentiation and brand value exercises to be most help...”

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“eResonaid is full of simple, easy-to-follow exercises to help any startup gain clarity fast. Personally, I found the concept of "branding as insurance" to be particularly insightful and the differentiation and brand value exercises to be most helpful. This course is a no-brainer of exponential value.”

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What's Included

  • 15 Video Classes

    Each topic is explained by Fabian Geyrhalter in actionable and relatable ways that will make it easy for you to succeed. It will seem so personal that you will have a great time absorbing the content. It will make you feel as if you are be a fly on the wall during one of Fabian's client sessions.

  • 3 PDF Downloads

    An interactive PDF workbook is shared with you, which gives you tangible exercises in an easy to re-use manner. Plus, you will get both of Fabian's bestselling books on brand building as free downloads at the onset of the course to aid as you start to develop your own brand strategy know-how.

  • 2 Advisory Calls

    If you enroll in the regular version of eResonaid, at two points within the course you will be invited to schedule two private 30–minute remote mentor sessions with Fabian to gain feedback and guidance on your journey. These calls are completely free (a $450 value) and possible from wherever you are located. Fabian will ensure you understand the content and answer any questions to prep you to conduct successful brand workshops with your clients.

Key Components Of The Proven Framework

Fully understand the linear process and workshop delivery

  • Brand Positioning

  • Mission

  • Shared Core Values

  • Brand Personality Suite

  • Ownable Brand Differentiators

  • Core Brand Philosophy

  • Brand Identity Associations

  • Competitor Brand Analysis

  • Target Audience Personas

  • The Brand DNA

Sign up for the course if...

  • you are a graphic designer, marketer or brand practitioner in need of a better process to guide your clients to a strong brand strategy

  • you want to become a brand strategist but don't know where to start

  • you like to move away from being a 'pixel pusher and turn into a consultant

  • you like to have a practitioning authority on the subject as your personal guide and mentor to ensure you are offering a framework that works

Don't sign up if...

  • you are ok with being an order taking agency or studio

  • you feel a small upfront investment is not worth the longterm financial gain of your new strategy offering

  • you feel you can quickly create your own framework that will be just as successful

Geyrhalter's thoughts on branding have been featured in these publications:

Meet Fabian

Your coach

Born in Vienna, Austria, Brand Strategist and Creative Director Fabian Geyrhalter is a prolific author and speaker on the subject of branding. He is the Founder and Principal of Los Angeles-based brand consultancy FINIEN, where he works hands-on with startups of any size and age on crafting strategic, verbal, and visual brand clarity. His client list includes Match, Honeywell, Randstad, Warner Brothers, and Goodwill. From his private, one-day Resonaid brand platform workshops to his Hitting The Mark podcast about the intersection of brand clarity and startup success, Geyrhalter is in a constant stimulation cycle. He is also a sought-after speaker who enjoys traveling the world to deliver keynotes in which he shares his actionable brand advice with entrepreneurs, business leaders, and marketers alike. He is a columnist for Forbes and his words appeared in the likes of Inc, The Los Angeles Times, The Washington Post, and Entrepreneur. Fabian Geyrhalter is a graduate of ArtCenter College of Design, a distinguished Global 100 mentor at the Founder Institute, and he has held adjunct professor positions at USC and ArtCenter.

eRESONAID $949

Includes: workbook, videos, 2 1on1 calls with Fabian, 2 ebook downloads ($170 in savings)

Start For Free Today

Resonaid Workshop – Select Client Testimonials

“Over the years I’ve gone through similar processes, but found Fabian's to be the most efficient and successful. You could not find a better collaborator on your branding needs.”

“We really enjoyed the workshop and found it massively beneficial.”

“We enjoyed the workshop – it’s a great exercise. We have the same brand messaging poster as a result up in the office to this day.”

“It was like seeing my company with glasses on for the first time. It created focus and clarity.”

“The first thing I do when people come to my office is show them our brand board. Years later, I still refer to it for myself and partners who work with us. It’s something tangible to guide us.”

“Words are important. People and businesses grow into those words and the objectives you set. We created exactly what we wanted to create. People know and recognize our business now.”

Get all exercises in an interactive PDF

Download your brand workbook

This makes it easy to follow along and to use as you create your own workshop for your clients.

2 books Included

Get these two ebooks as free downloads

Both are #1 Amazon bestsellers written by your teacher, guide and branding authority, Fabian Geyrhalter. Bigger Than This is a quick read about the deceptively difficult task of turning any venture into an admired brand. How to Launch a Brand is your comprehensive guide to launching a brand: from positioning to naming and brand identity. Both books will assist you along the journey to mastering your brand strategy craft.

2 free 1-on-1 advisory calls with Fabian

Available to all eResonaid participants

Despite this being an online intensive, you will be able to connect with Fabian on personal 1-on-1 advisory calls twice during the course so that he can make sure your work will lead you to successfully meeting your clients. That alone is a $450 value. This personal guidance will be invaluable to you as you will get re-assurance and peace of mind that you are on-track to craft the most successful and succinct brand workshop for yourself. Regardless of how your calls with Fabian will go, it will leave a big impact on your business trajectory.

FAQ

  • How long does the course take?

    The course is completely at your pace. You are able to finish it in less than a day, but you may take a week or longer. It is completely up to your circumstances.

  • Can we do the course as a team (or even with my client)?

    Yes, you can. You are the sole owner of your log-in credentials, but you can hover around a screen and go through it as a team. Past participants have used shared screen video calls and used a Google document to brainstorm before the leader of the team used the course PDF to insert the fine-tuned consensus of the team. I highly recommend doing it together with your Co-founder or teammates, but I would refrain from larger groups. 2-6 is usually a good number of collaborators to make this course a success.

  • How will I receive my brand platform document?

    You will be provided with an interactive PDF workbook. Your brand platform synopsis will be generated automatically with your key thoughts as you work your way through the course, so after the final exercise you will have the most crucial brand points on a single page, ready to be shared with your team and collaborators.

eRESONAID $949

Includes: workbook, videos, 2 1on1 calls with Fabian, 2 ebook downloads ($170 in savings)

Get Started For Free